About Us
It was a summer day in 2016 when they met
Shortly after they became a German-Iranian couple, they found a unique bond through their shared interest in each other's cultures. He was captivated by Persian literature and cuisine, while she, from Tehran, admired German engineering and classical music.
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Their home became a blend of both worlds. Persian carpets and German wooden furniture created a cozy yet elegant atmosphere. The aroma of saffron rice often mingled with the scent of fresh pretzels. Together, they celebrated Nowruz and Oktoberfest with equal enthusiasm, sharing traditions with friends and family.
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Their love story deepened through cultural exploration. He learned Farsi to read Hafez in its original form, while she mastered German to enjoy her favorite songs. They took trips to and in each other's homelands, with him marveling at the ancient ruins of Persepolis and her exploring the medieval castles along the Rhine.
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Through love and understanding, they built a bridge between Germany and Iran. With the many impressions of the trips, the countless conversations and encounters with locals and a strong passion for Persian culture and design, the idea of a concept store was born.​Living in a bustling metropolis, they noticed a growing interest in unique cultural experiences and authentic products. This inspired them to create a space that would offer a taste of Persia in their urban environment.
"The idea
of a concept store was born.​"
DIBA Persian Concept Store, is a vibrant oasis of Persian art, crafts, and design. She with her keen eye for design, curated a stunning collection of handmade fashion, while gathering Iranian artists. Each item tells a story, reflecting centuries of Persian craftsmanship.​ The couple's vision extended beyond just selling products. They want "DIBA" to be a cultural hub. A spot attracting both Iranians longing for a taste of home and curious locals eager to explore a new culture. A culture of which the unknown artists and people will be shown to the world through their unique works and stories behind. ​
Ultimately, they aim to foster a sense of connection and community among their customers, and believe that through "Persian Essence," people from different backgrounds can come together to celebrate and cherish the timeless beauty and wisdom of Persian culture.
